Art of Sport

Portland-raised, New York-based designer specializing in Branding, Campaign & Packaging.

We were asked to refresh the look of the AOS deodorant packaging. AOS wanted to have a system that utilized their current branding, but brought more pop and life to differentiate the brand from their competition.

The solution was to simplify the graphic elements and messaging in order to bring refinement to the label in comparison to similar brand’s designs. From there we chose colors that feel grounded within the aesthetic vernacular of sport.

Agency: Hovercraft Studio
Role: Designer
Design Direction: Derek Leach
Art Direction + Photography: Art of Sport & Use All Five

BACK TO GALLERY

Hi!

I’m Nick Clemens, a multi-discipline designer based in NYC, formerly Portland & LA. I work with brands to create bold, authentic, and impactful visual narratives.

In my free time you can catch me digging through Grateful Dead tape archives, playing a 15-year-old version of World of Warcraft, or spending time with my dogs Gus & Gonzo.

Currently @Prophet

Past Studios:
Anomaly, Turner Duckworth, ThoughtMatter
New York Mets, Hovercraft, and Big-Giant.

Education:
Master’s in Package Design- Pratt Institute
BFA in Graphic Design- Oregon State

Are.na